One vendor, not four.
Payments, permits, access and enforcement on one contract and one dashboard, not a pay-station vendor, a permit spreadsheet and an enforcement contractor.
Built by parking operators. Designed for property owners.
Your property’s first and last impression starts here.
Parking management software for property owners. Connect payments, permits, access and human-reviewed enforcement, with 24/7 support at every lot.
From live sites, not a pitch deck
200+
Sites live
Nationwide
$10M+
Processed annually
Through ParkDNA
3 days
Fastest go-live
Under 30 with cameras
20 to 40%
Typical first-year revenue lift
Trusted by
Who we help
Parking built around how you operate.
Property owners
Parking revenue you can actually see, without adding staff to run it.
Explore Property owners →
Cities and municipalities
Payments, permits and enforcement as one parking program residents can understand.
Explore Cities and municipalities →
Hospitality
A smoother arrival for guests: validations and payments that just work.
Explore Hospitality →
Parking operators
Payments, permits, gates and enforcement in one dashboard, not four vendors.
Explore Parking operators →Airports
Short-term, long-term and staff parking on one set of rules, with plate-based access and payments.
Explore Airports →Platform
Parking management software. One connected platform.
Every property runs parking differently. ParkDNA runs your program, on your rules, for every kind of parker.
One program for residents, shoppers and staff sharing the same spaces.
In · who parks
- ResidentsRegistered by plate, no hang tags.
- Visitors & shoppersPay by phone or get validated.
- Tenant staffEmployee permits that keep prime spaces open.
- Your team & patrolLook up any plate in seconds.
- Residentspermit by plate, any time
- Shoppers2 hours free with validation, then paid
- Tenant staffemployee permit, garage only
- Over the limitnotice after review
Out · what it does
- Payments
- Permits & validations
- Access (not used in this program)
- Enforcement
- Notifications (not used in this program)
- Reporting & Analytics
One record per vehicle: the plate is the permit.Can run in your brand for some programs.
Fair enforcement, fewer disputes.
ALPR cameras and parking enforcement officers find violations, and a person reviews every notice before it goes out. Drivers get clear answers instead of surprises.
How enforcement works
We run it with you.
Setup, rollout and 24/7 support for your team and your drivers. Every lot, every hour.
Driver SupportHardware flexibility
Works with the lot you already have.
Gated or gateless, garage or surface lot. We review your site and equipment first, then build the program around it.
Gated garages
Plate-based entry and exit on your existing gates, where compatible.
Gateless lots
Cameras or patrol check plates, so drivers just park and pay.
Surface lots
Signs, QR codes and mobile pay, with no hardware required.
Pay stations
Keep or add kiosks for drivers who’d rather not use a phone.
Mobile payments
Pay by phone in seconds, with no app to download.
Existing equipment
We assess what stays, what integrates and what changes, before you commit.
Equipment is available for some programs; your proposal confirms it.
Your questions, answered
Questions owners ask first.
We’ve never had a parking program. Where do we start?
With the free review. We look at how your lot is used today, suggest rules that fit (free periods, validations, permits), and handle signage, setup and driver support.
Will paid parking upset our tenants or customers?
It doesn’t have to. Free periods, validations and permits keep the people you care about parking easily, while you win back spaces taken by people who aren’t there for you.
How fast can we go live?
Our fastest go-live is 3 days, and under 30 with cameras. Your proposal sets your timeline before anything starts.
Will it work with our existing equipment?
Usually, and you may not need any. Surface lots can run on signs and mobile pay. If you have gates, kiosks or cameras, we tell you what stays and what changes.
Do you integrate with our cameras, payments or other systems?
It’s one of the first things we check. Tell us what you use today for cameras, gates, payments or billing, and we’ll walk you through how it fits during your review.
Is enforcement fair to drivers?
ALPR cameras and parking enforcement officers find violations, and a person reviews every notice before it goes out. Drivers get a clear way to pay or ask questions.
Who does the enforcement? Do we need our own officers?
Either works. Your own staff or a partner can patrol with the EnforceDNA app on iOS and Android, and we can provide phones and printers if needed. ALPR cameras can check plates too.
How much does it cost?
It depends on your program. Fees, equipment and services are in a written proposal before you commit.
Next step
See what your parking program could look like.
- 1
A 30-minute call.
We learn your property, rules and goals.
- 2
A written proposal for your lot.
What we’d set up, what it costs and when it goes live, even if you’ve never charged for parking.
- 3
You decide.
No commitment until you approve it.